Google Tag Manager Server-side tagging tutorial (2023) with Google Analytics 4

Server-side tagging might be a confusing concept for those who are used just to regular web tracking. But it’s worth giving a shot. Learn what server-side tagging in Google Tag Manager is and why you might need it. In this video, I will explain: * what server-side tagging is * the benefits of Google Tag Manager server-side tagging * the drawbacks of server-side tagging * how to configure your first server-side tagging setup (including Google Analytics 4) * how to connect custom domain * how to upgrade your server (so that it would work on your live website) * additional things to know === TIMESTAMPS === 00:00 - Intro 00:29 - What is server-side tagging in Google Tag Manager? 02:31 - Benefits of server-side tagging 05:18 - Disadvantages of server-side tagging 08:31 - How to configure server-side tagging in Google Tag Manager 31:48 - How to connect custom domain 40:00 - Upgrade your server 46:36 - Frequently asked questions 48:25 - Final words === LINKS === ⭐⭐ Intermediate/advanced GTM course (includes server-side tagging)⭐⭐ https://www.analyticsmania.com/courses/intermediate-google-tag-manager-course/?utm_medium=video&utm_source=youtube.com&utm_campaign=am%20yt%20-%20server%20side%20tagging%202023 ✭ How to install Google Tag Manager on your website https://www.analyticsmania.com/post/how-to-install-google-tag-manager/?utm_medium=video&utm_source=youtube.com&utm_campaign=am%20yt%20-%20server%20side%20tagging%202023 ✭ App engine setup (bash code) https://developers.google.com/tag-platform/tag-manager/server-side/app-engine-setup ✭ Server-side: Configure a sandboxed JavaScript policy https://developers.google.com/tag-platform/tag-manager/server-side/configure-a-policy === CONNECT WITH JULIUS & ANALYTICS MANIA === ✭ Facebook https://www.facebook.com/analyticsmania ✭ Twitter https://twitter.com/fedorovicius ✭ Linkedin https://www.linkedin.com/in/fedorovicius #googletagmanager

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